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Customer relationship management is a group of processes for managing an organization's relation with its customers, and sales opportunities. This involves different CRM models to implement the basic operations of CRM such as organize, automate, and synchronize business processes, and most importantly sales, marketing activities, customer service, and technical support. The ultimate goal of a CRM is to find, lure, and win more new clients, provide service to the existing and retain those the company already has. CRM describes business strategy mostly including customer-interface department. Measuring and valuing customer relationships is vital for implementing the strategy.

CRM vary according to the organizations needs which focus on the following points:

Decrease in overall costs
Increase profitability
Complexity simplification
Customer Response
Customer Satisfaction
Customer Centric
Customer Loyalty
Customer Retention
Customer Complaints
Customer Service
Enhanced Usability
Security, Privacy and Data security concerns

Here at Softlogic, we handle open source CRMs such as SugarCRM, VTigerCRM, Custom CRM and non-open source CRMs like SalesForce, etc. We provide CRM services like customization, remote access, mobile access, and multi-channel support, integrations with different applications, campaign management, master data management, lead generation, and follow up tracking.